Ross Michaels, Park Avenue Artists #artsbizinc

Ross Michaels, Park Avenue Artists #artsbizinc

“Converting something I believe into a stable career”

NYFA’s new Arts Business Incubator (ABI) program will support a cohort of up to ten creative start-ups in New York City through services for three years. Have you been thinking about turning your creative passion into a business or non-profit organization?  How do you know it’s the right time to turn your personal mission into a business? 

We posed this question to Ross Michaels, Co-President of Park Avenue Artists, and he said, “Our company was lucky enough to have some viral success with our artists online. Seeing listeners who truly appreciated the content we were helping our artists develop was inspiring and motivated me to find more methods of exposure and discovery. It was necessary for us to create an infrastructure that helped us facilitate this artist development.”

What does arts entrepreneurship mean to him?

 "Simply being passionate about the arts and converting something I believe into a stable career for myself and the artists I represent.“


Share your business idea with us and join our conversation around arts entrepreneurship on Twitter under #artsbizinc. Applications for NYFA’s Arts Business Incubator (ABI) program close on January 23, 2015.

Based in New York City, Park Avenue Artists provides artist management services to musicians and Broadway artists. To learn more about Ross and Park Avenue Artists, visit their website, follow Ross on Twitter, and like them on Facebook.

Images, from top: Ross Michaels, Photograph by Anna Anderson; Image: Ross Michaels, Marco Santarlasci, and Ozzy Osbourne, Photograph by Johnny Nunez
Amy Aronoff
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